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Workflow Actions

Reply To A Comment

Reply to comments on your posts automatically — deliver a resource, answer a common question, or keep the conversation going without lifting a finger.

Action Overview

The Reply To A Comment action posts a reply to a comment on the selected LinkedIn post. Pair it with the New Post Comment trigger, which supplies the comment to reply to, and make sure an earlier step finds or creates a contact — the action can't run without one. Use it to deliver a resource to anyone who comments a keyword, answer common questions automatically, or keep the conversation going on your posts.

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Important: Requires a Contact This action can't run without a contact in the workflow. If you're chaining it directly from New Post Comment, add a Find Contact action (by ID) first — creating the contact if none is found.

Use Cases

  • Comment-to-Lead Delivery – Reply publicly ("Just sent it over!") the moment someone comments your keyword, while the resource goes out by message
  • Automated FAQ Responses – Reply automatically to comments asking common questions
  • Conversation Continuity – Keep replying to comments to hold engagement (and reach) on a post

Inputs and Required Data

Comment ID (required) – Identifier of the comment to reply to
Example: from the New Post Comment trigger payload

Post ID (required) – Identifier of the post the comment is on
Example: from the New Post Comment trigger payload

Comment (required) – The reply text to post
Example: Just sent it over — check your inbox!

Mention Name (optional) – The display name to use when @mentioning the commenter in your reply
Example: Sarah Chen

Mention Provider ID (optional) – The Provider ID of the person to @mention
Example: from the New Post Comment trigger payload

Company Provider ID (optional) – Reply as a company page instead of an individual (must have permission to act on its behalf)
Example: 436356

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Using @Mentions — To mention the commenter in your reply, include exactly {@mention} in your Comment text, and provide their name and Provider ID in Mention Name and Mention Provider ID. Example: {@mention} thanks for the comment — here's the link!

Obtaining Inputs

  • Comment ID and Post ID come directly from the New Post Comment trigger payload
  • Mention Provider ID also comes from the trigger payload — it's the commenter's Provider ID
  • Company Provider ID is required only when replying as a company page

Response

The Reply To A Comment action returns:

  • Response – Confirmation that the reply was posted
  • Comment ID – Identifier of the new reply comment

Workflow Integration

  1. Trigger the Workflow – Start with New Post Comment, filtered by keyword if you're running a comment-to-lead campaign
  2. Find or Create the Contact – Add a Find Contact action (by ID) using the Provider ID from the trigger; create the contact if none is found
  3. Reply To A Comment – Map Comment IDPost ID, and your reply text; add {@mention} with the mention fields if you want to tag the commenter
  4. Continue the Sequence – Deliver the resource by message, or move on to your next follow-up step
  • New Post Comment (trigger) – Provides the Comment ID and Post ID this action requires
  • React To A Comment – A lighter-weight acknowledgment when a full reply isn't needed
  • Send A Message – Follow up with a direct message alongside the public reply

Common Errors and Troubleshooting

Action Fails to Run

  • Cause: The Comment ID or Post ID wasn't passed through from the trigger
  • Solution: Map both fields directly from the New Post Comment trigger payload — both are required

Workflow Gets Stuck Before This Action

  • Cause: No contact was found or created earlier in the workflow
  • Solution: Add a Find Contact action (by ID) before this step, creating the contact if none is found

Mention Doesn't Appear Correctly

  • Cause: The {@mention} placeholder wasn't typed exactly, or Mention Name / Mention Provider ID weren't both provided
  • Solution: Use the exact text {@mention} in the Comment field, and make sure both mention fields are filled in together

Best Practices

  • Reply publicly as well as messaging privately — a public reply keeps the post active and visible to others considering the same comment
  • Use {@mention} to make automated replies feel personal rather than generic
  • Keep replies short and specific to what was asked or requested — generic replies read as automation