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Workflow Actions

Follow User

Excerpt: Warm up a prospect before you connect, or follow back new engagement automatically — a low-friction first touch straight from your workflow.

Action Overview

The Follow User action follows a specified LinkedIn user from the connected account. Provide the user's Provider ID — typically retrieved from an earlier step like Search User or Retrieve User Profile. Use it to warm up prospects before sending a connection request, show interest after someone engages with your content, or build familiarity ahead of outreach.

Use Cases

  • Pre-Outreach Warm-Up – Follow a prospect before sending a connection request, so your name is already visible in their notifications
  • Engagement Follow-Back – Automatically follow new followers or engaged commenters as a low-friction show of interest
  • Familiarity Building – Follow target accounts ahead of a broader outreach campaign, so requests don't land cold

Inputs and Required Data

Provider ID (required) – The internal LinkedIn identifier of the user to follow
Example: ACoAAB1234xyz

Obtaining Inputs

  • Use Search User or Retrieve User Profile to obtain the Provider ID
  • The Provider ID is also available directly from workflow triggers such as New Follower, New Connection, New Post Comment, and New Post Reaction

Response

The Follow User action returns a simple confirmation and does not require further processing.

Example Response (plain text)

Response: UserFollowed

Workflow Integration

  1. Obtain the Provider ID – From a search/profile action, or directly from a trigger payload
  2. Add the Follow User Action – Map the Provider ID into the action
  3. Chain Follow-Up Steps – Add a delay, then send a connection request or a message once familiarity is established
  • Search User – Find a user's Provider ID by name or criteria
  • Retrieve User Profile – Confirm the right person before following
  • Send Invitation – Follow up with a connection request after following

Common Errors and Troubleshooting

Invalid Provider ID

  • Cause: The Provider ID doesn't correspond to an existing LinkedIn user
  • Solution: Ensure the ID is retrieved from Search User, Retrieve User Profile, or a workflow trigger payload — not typed manually

Best Practices

  • Follow before you connect — it's a lower-friction first touch that puts your name in front of the prospect