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Workflow Triggers

New Follower

Know when someone new follows your LinkedIn account — and turn that interest into a contact, an enriched profile, or a conversation while your account is still top of mind.

New Follower

Trigger Overview

The New Follower Trigger runs when someone new follows the connected LinkedIn account. LinkedConnector checks for new followers periodically and fires the trigger once per new follower. Use it to capture followers as contacts in your CRM, enrich their profile details, or start an outreach workflow while your account is top of mind.

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This trigger is not real time. New followers are polled two to three times throughout the day and released as they're found.

Use Cases

  • Contact Capture – Automatically add new followers to your CRM as they follow your account
  • Enrichment – Pull full LinkedIn profile data for each new follower with Retrieve User Profile
  • Segmentation – Tag followers separately from connections to track where each contact came from
  • Warm Outreach – A follow is a signal of interest. Start an engagement workflow while your account is top of mind — a follow-back, a comment on their recent post, or a connection request

Inputs and Required Data

This trigger does not require manual inputs. It fires automatically when the connected account gains a new follower.

Response

When activated, the trigger returns:

  • Provider ID – Internal LinkedIn identifier of the new follower
  • Full Name – Follower's name
  • Headline – Follower's LinkedIn headline
  • Contact ID – ID of the matching contact in your CRM, if one exists

Contact ID is only populated when an existing contact in your CRM matches the follower's Provider ID. If no matching contact exists, this field is empty — which is why every workflow built on this trigger starts with a find-or-create step.

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Important: Find or Create the Contact First Any follow-up LinkedIn actions in the workflow need a contact record to run against. Immediately after this trigger, add a Find Contact action (by ID) — and create the contact if none is found. Without this step, the actions that follow will get stuck.

Workflow Integration

Step-by-Step Example

  1. Trigger the Workflow
    • Start with the New Follower Trigger
  2. Find or Create the Contact
    • Add a Find Contact action (by ID) using the Provider ID from the trigger payload
    • If a contact is found → Continue to your follow-up actions
    • If no contact is found → Create a new contact, then continue
  3. Enrich the Contact
    • Call Retrieve User Profile to populate detailed LinkedIn data
  4. Add Engagement Steps
    • Follow them back with Follow User, fetch their recent posts with Retrieve Last Post, or start an outreach sequence

Monitoring the Trigger

You can confirm the trigger is registered and monitor it from the account dashboard:

  1. Open Sub-Accounts in the account dashboard
  2. Select the sub-account to open the Sub Account Details modal
  3. Under Workflow Triggers, each registered trigger is listed with its status — New Follower shows a green Active indicator when it's running

If New Follower isn't listed or doesn't show as Active, the trigger isn't registered. To register it:

  1. Delete the trigger from the workflow
  2. Save the workflow
  3. Refresh the page
  4. Re-add the trigger
  5. Save

Then check the dashboard again to confirm the trigger shows as Active.

  • Retrieve User Profile – Enrich new follower records with detailed profile data
  • Follow User – Follow them back to build the relationship
  • Retrieve Last Post – Pull their most recent post to add context before reaching out

Common Errors and Troubleshooting

Actions After the Trigger Get Stuck

  • Cause: No contact record was found or created before the follow-up actions ran
  • Solution: Add a Find Contact action (by ID) immediately after the trigger, and create the contact if none is found

Contact ID Field Is Empty

  • Cause: No existing contact in your CRM matched the follower's Provider ID
  • Solution: This is expected for brand-new followers. Create the contact in your find-or-create step and it will be linked from then on

Trigger Seems Delayed

  • Cause: New followers are polled two to three times per day, not in real time
  • Solution: This is expected behavior. Build workflows around periodic delivery rather than instant response

Duplicate Records

  • Cause: No check for existing CRM records before creating a new contact
  • Solution: Always search by Provider ID with an If/Else step before creating

Best Practices

  • Always find or create the contact immediately after the trigger — nothing downstream works without it
  • Tag followers distinctly from connections so you can segment and report on each audience
  • Use delays (15–60 seconds) when chaining multiple LinkedIn actions to stay within rate limits
  • A follow is interest, not an invitation to pitch. Lead with engagement — a follow-back or a comment — before a direct message