Workflow Actions — Reply To & React To Post Comments
Respond to LinkedIn comments automatically — reply with a resource and add a reaction, on behalf of your profile or your company page.
What it does
Reply to Post Comment
- Post a reply directly to any comment on your LinkedIn post, straight from the workflow builder
- Personalize the reply and drop in a link to a lead magnet, resource, or the next step
- Pair it with the Post Comment trigger to answer "comment [keyword]" posts the instant they come in
React to Post Comment
- Add a LinkedIn reaction to a comment automatically — Like, Praise, Appreciation, Empathy, Interest, or Entertainment
- Acknowledge every commenter without ever opening the app
Both actions
- Run on behalf of a personal LinkedIn profile or a company page
- Work natively inside your CRM as a step in any workflow
Why it matters
When someone comments on your post, the window to respond is short — reply fast and you keep the conversation going and the algorithm working for you; reply slow and the moment passes. These two actions close that gap. Reply to Post Comment delivers the resource or answer automatically, so the classic "comment to get it" play runs itself. React to Post Comment adds the small human touch of acknowledging every comment, at scale. Together they let you engage every person who comments — personally and instantly — whether you're building a personal brand or a company page.