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Workflow Trigger - New Follower

Every new follower is a warm signal of interest — and until now, it went uncaptured. The new New Follower trigger runs a workflow whenever someone follows your connected LinkedIn account, so you can turn that interest into a contact and a conversation while your account is still top of mind.

Daniel Marr

What's New

  • New workflow trigger that fires when the connected LinkedIn account gains a new follower
  • Followers are checked periodically throughout the day, and the trigger fires once per new follower
  • Returns the follower's Provider ID, Full Name, Headline, and Contact ID (when an existing contact matches)
  • Trigger status is visible in the account dashboard — open the sub-account details to see each trigger listed with a live Active indicator

How It Works

  • When the trigger fires, start with a Find Contact action using the Provider ID from the payload
  • If a contact is found, continue straight to your follow-up actions
  • If no contact is found, create one — then enrich it with Retrieve User Profile, tag it, or start an outreach workflow

Why It Matters

  • Capture every new follower as a contact in your CRM automatically — no more manually checking your follower list
  • Followers have already shown interest. Engaging while your account is top of mind beats cold outreach every time
  • Segment followers from connections to build audience-specific workflows and reporting

Read the New Follower documentation